Google My Business is a Google tool that allows businesses and organizations to manage their online presence through the Google search engine. With it, you can create a listing for your business that can include information such as location, opening hours, photos, customer reviews, and more.

This tool is essential for any business looking to increase its online visibility. In addition, Google My Business also provides the opportunity to interact with customers. Businesses can respond to reviews, post updates, and answer questions. Users can also ask questions directly from the Google My Business listing, which allows the business to respond publicly. This can help build trust and transparency with customers.

The tool also provides useful insights. Businesses can see how many people viewed their listing, called, and asked for directions. This can help businesses better understand their audience and adjust their marketing strategies.

In short, Google My Business is a powerful tool that all businesses should consider as it helps you increase your online visibility, engage with customers, and better understand your audience.